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[NEWS] Moms are Key Demographic in WG Ticket Sales, 090211

February 11, 2009

^.^ Excerpted from:

Big Bang’s Book, Wonder Girls’ Concert Tickets – Moms & Dads are Buying a Lot
By NewsWire (Korea Press Release Network)

(Seoul=NewsWire) 2009 February 11 – Parents in their late-30s and 40s with elementary, junior high, and high school aged children have been found to be the most active consumers of music albums, books, and concert tickets featuring their children’s favorite singers.

An analysis of buyer data for idol stars’ books and concert tickets at publications auction site Books&Music (book.auction.co.kr) and ticket reservation site Auction Ticket (ticket.auction.co.kr) has revealed that women in their late 30s and 40s represent the key buyer demographic.

In the case of the Wonder Girls’ concert coming up on March 28, those consumers in their late-30s and 40s—reaching 21%—in addition to the number of teenagers purchasing tickets for themselves, represented the expanding group of parents buying tickets for their children.

In addition, moms appear to be more active participants in their children’s cultural lives than dads. Among those in their late-30s and 40s purchasing Wonder Girls’ concert tickets, female buyers led the pack at 75% as opposed to only 25% of the buyers who were male. With Big Bang’s autobiography, there were only slightly more females among consumers in their late-30s and 40s. 46% of these buyers were male and 54% were females.

Auction Ticket’s department head, Joo ManWoo, explained, “The number of children actually going to concerts with a parent—especially their mom—has skyrocketed. It appears that parents are now less inclined to intervene with their children’s cultural preferences as a more supportive climate is taking hold.”

Meanwhile, the Wonder Girls’ concert tickets went on sale at Auction Ticket’s site on January 29 and quickly reached the #1 position in the advance-booking ranking. Tickets were sold out in the early stages of ticketing, representing a new record in a concert market that, in the past, had exclusively belonged to male idols.

[Source: http://www.newswire.co.kr/?job=news&no=386657%5D

[Credit/Trans: ppopki@Spectacle]

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One Comment
  1. lili permalink
    February 11, 2009 2:12 PM

    WG is good role model to their childrens..
    if i were mom, i also buy WG ticket for my whole family

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